How to price your subscription, PPV messages and VIP sets (a framework for creators)
How much should you charge for your subscription, paid messages and exclusive sets? A clear pricing framework for creators – with example price ladders and the mistakes to avoid.
Pricing is the decision most creators get wrong – usually by charging too little for the wrong things and too much for the subscription. The result: fans who would happily spend more have nothing to buy, and people who would subscribe at a fair price never start.
This guide gives you a simple framework: a price ladder that has something for every kind of fan.
Think in a ladder, not a single price
Fans are different. Some want to look around for free. Some will pay a small monthly amount. A few will spend a lot on things that feel special. If you only have one price, you lose all three.
A price ladder gives each fan a next step:
| Step | What | Who it's for |
|---|---|---|
| Free | Public posts, follow, For You feed clips | Everyone – this is your shop window |
| Entry | Monthly subscription | Fans who like your regular content |
| Impulse | Small paid messages, small shop items | Subscribers who want a bit more |
| Premium | VIP sets, longer videos, bigger shop items | Your most engaged fans |
| Exclusive | Private 1:1 live, Spice Market auctions, one-of-a-kind items | Your top supporters |
On SHEDANX you have a tool for every step: follow for free → subscription → paid messages → VIP sets and shop → private live streams and auctions.
Step 1: your subscription price
Your subscription is the front door. It should be low enough that people walk in, and high enough to value your regular work.
On SHEDANX you set it anywhere from €4.99 to €99.99 per month. Some guidance:
- Starting out? A lower price lowers the barrier while you build an audience and figure out what fans want.
- Established with a loyal audience? You can charge more – but watch your cancellations.
- Posting rarely? Keep the subscription low and earn more from sets and messages.
- Posting daily with lots of interaction? A higher price is justified.
Rule of thumb: a subscription people keep for six months beats a pricier one they cancel after one. Recurring income is worth more than a one-time spike.
Don't change the price every week. Fans notice, and frequent increases feel unfair to people who just subscribed.
Step 2: paid messages (PPV)
Paid messages are where most creators earn on top of subscriptions. On SHEDANX, each attachment can be free or between €1 and €500.
- Have small and large options. A few euros for a quick extra; more for a full set or longer video.
- Price by effort and exclusivity. A custom-feeling 10-minute video is worth more than ten photos from a regular shoot.
- Keep your feed valuable. If everything good is only in PPV, subscribers feel cheated.
More on chat strategy: Paid messages and mass messages.
Step 3: VIP sets and shop
VIP sets are exclusive collections behind their own paywall. Fans unlock them one by one and keep them. They're perfect for:
- Themed shoots – a location, a costume, a concept
- Your "best of" – a curated collection for new subscribers who missed the early days
- Seasonal content – holiday or birthday specials
Your shop works the same way for digital sets and personal items – and keeps selling while you're offline.
Step 4: exclusive experiences
The top of the ladder is about scarcity. Things that can't be repeated are worth the most:
- Private 1:1 live streams. On SHEDANX you can go live for exactly one person.
- Limited-seat lives. Five or ten seats, members only – exclusivity at a lower price than 1:1.
- Live event tickets. Announce a show in advance and sell tickets from your profile.
- Auctions. In the Spice Market, fans bid on one-of-a-kind pieces – the market sets the price for you.
Common pricing mistakes
- Underpricing out of fear. Cheap prices don't create loyalty; good content and attention do.
- No middle ground. Jumping from a €5 subscription straight to €200 extras leaves a gap.
- Discounting all the time. If there's a sale every week, nobody pays full price.
- Ignoring your numbers. Look at what actually sells and price new content accordingly.
- Forgetting the platform cut. Compare what you keep, not just what fans pay.
Your share matters as much as your price
Raising prices isn't the only way to earn more. The cut the platform takes makes a real difference over time:
| Monthly revenue | You keep at 80 % | You keep at 85 % (SHEDANX) | You keep at 90 % (SHEDANX founder) |
|---|---|---|---|
| €1,000 | €800 | €850 | €900 |
| €3,000 | €2,400 | €2,550 | €2,700 |
| €10,000 | €8,000 | €8,500 | €9,000 |
Example before taxes and payment fees. OnlyFans and Fansly take 20 %.
At €3,000 a month, a 90/10 founder split means €3,600 more per year than 80/20 – without changing a single price.
Frequently asked questions
How much should I charge for my subscription?
It depends on how often you post and how engaged your audience is. New creators often start lower to build an audience; established creators with daily content can charge more. On SHEDANX you can set anything from €4.99 to €99.99 a month.
How much should paid messages cost?
Offer a range: small, impulsive unlocks for a few euros and premium sets or longer videos for more. On SHEDANX, each attachment can be priced between €1 and €500.
Should I offer discounts?
Occasionally, for a reason – a birthday, a milestone, a re-subscribe offer. Constant discounts teach fans to wait for the next sale.
What's the best way to earn more without raising prices?
Add steps to your price ladder (VIP sets, shop items, private lives) and choose a platform that takes a smaller cut. Founders on SHEDANX keep 90 % for life.
